The Story Behind FOK
Face of Kate
Trademarked. Revived. Unstoppable.
How It Started
Built from a love for beauty.
I'm Katelyn Steele — founder, content creator, licensed esthetician, and FIDM alum. I started Face of Kate in 2019 with a dream, lots of ambition, and an education that helped me create my brand, Face of Kate.
Face of Kate has six stunning looks that cover every mood, every occasion, every version of you. From the softest flutter to the most dramatic glam, each lash in the FOK collection was chosen with intention.
Trademarked and revived with more purpose than ever, Face of Kate is not just a product — it's a promise. I want you to feel beautiful with every lash.
The Revival
Trademarked. Revived. Unstoppable.
After trademarking the Face of Kate name, I made a decision: bring it back bigger, bolder, and better than before. Because this brand deserves to be seen.
Every lash style in the FOK collection is designed with intention — from the most natural flutter to the most dramatic glam. Because you deserve options that match your energy.
What We Stand For
The FOK Promise
Curated by Kate
Every style was hand-selected by me. If I wouldn't wear it, it doesn't make the collection.
Trademarked & Trusted
FOK is a protected brand built on authenticity, quality, and a commitment to showing up for our community.
Beauty for Everyone
Natural or dramatic, everyday or glam — there's a FOK lash made for your energy and your moment.
Unstoppable Vision
Revived with purpose, FOK is growing into a movement — one lash, one look, one person at a time.
The Founder
Katelyn Steele
Katelyn Steele
Founder & Creative Director
Lash founder, content creator, licensed esthetician, and FIDM alum. I am the face, the vision, and the heart behind FOK — building a brand that reflects my love for beauty, authenticity, and community. With love always, Kate
Christa Steele
Co-Founder
The backbone of the brand. Christa, Katelyn's mom, brings the business savvy and the unwavering belief that this vision deserves to be seen by the world. With Christa's business mindset and Katelyn's creativity, Face of Kate was born. This mother-daughter duo created a fun and inspiring brand without breaking the bank.